Public Relations Assignment (Press Release) Essay

Public Relations Assignment (Press Release) - Essay Example It is not a secret that many people have more doubts about the quality and sanitarian norms of the fast food served rather than its impact upon health. It is a well-known fact that fast food contains increased amount of sugar and fat and hence not healthy, yet some people still make a choice to eat in â€Å"Carnivore Joe’s† – so it’s better to ensure them that the freshness and sanitarian norms of their food are more than satisfactory. Paying particular attention to managing and training our employees should be crucial for building up the image of a good employer. Apart from that, wages should be competitive, and staff should be taught and encouraged to get promoted within the company. I would also suggest our company’s participation in the social life of our community. For example, we might support charity projects, organize our own â€Å"green-marketing† projects that in a way compensate for our contribution into â€Å"spoiling† the nation’s health (good ideas would be ecologically-directed projects like planting trees, saving wildlife and others). We might also start using recycled cups and plates, recycled paper for wrapping burgers, etc. We must emphasize our use of environmentally safe products when preparing our dishes, and our aiming not to pollute the environment. Perhaps we should also pay more attention to specifying the fat and carbohydrates content for each product sold by us. If permitted we should also aim at selling some low-fat and low-carbohydrate food, and maybe even encourage customers buy more of this type of food and drinks. I would definitely also work on visual layout and design of the restaurants. I would study the tastes and preferences of the target audience and go for something very creative and making us stand out from the crowd in design – this might be either the interior evoking associations with home or, vice versa, something extremely innovative – perhaps even

Contemporary management issues Essay Example | Topics and Well Written Essays - 2500 words - 3

Contemporary management issues - Essay Example Though some of these values evolve to embrace the changing times and others may interpret it differently under different situation but the universal acceptance of what is right and what is wrong has given them a strong foothold to withstand the adversities of the time. Moral and ethical dilemmas are becoming frequent in one’s professional life. The cut throat competition coupled with diverse and multicultural fabric of the society, makes it difficult for a person to maintain a high level of personal integrity. Nonetheless, barring serious acts of omission and commission, the activities or behaviour that is not illegal has literally become a fact of life with the people making it very difficult to distinguish between the behaviour that persons think ethical or unethical. The main reason being that very often the personal values clash with the organization’s objectives and organization’s target based results. According to Joseph Badaracco, "We have all experienced situations in which our professional responsibilities unexpectedly come into conflict with our deepest values...we are caught in a conflict between right and right. And no matter which option we choose, we feel like weve come up short" (internet). The resolution of eth ical dilemma therefore requires a very careful consideration so that both the parties become gainers. Consequentialist ethics is defined as the acts or behaviour that is determined by the consequences of that act or behaviour which generally must be beneficial in content. Retailers take refuge in the consequentialist ethical code of conduct, in their support of the supply chain that provides flowers that are out of season at their point of sale in the United Kingdom. It is therefore important that to identify really unethical behaviour, one must be able to know whether that particular act or behaviour of the retailer is constitutionally unlawful or whether it is against the general code of values. Another most pertinent question is